Gumi Yum Surprise
Gumi Yum Surprise, from the global toy company ZURU. glyph runs its entry into the Korean market and its growth there. Launching September 2026.
A brand launch and growth operator in Seoul
From an unknown product
to a brand people know.
glyph finds and grows the potential in products and brands. We build new things and bring fresh life to established names, with our own hands.
- Company
- glyph
- Gangnam, Seoul
- What we do
- Brand launch and growth operations
- Different for every brand, held to the same standard
- Now running
- Gumi Yum Surprise
- Korea launch, September 2026
About
Whatever it takes for a product
to find its place in a market.
What a brand and a market ask for is different every time. So instead of a fixed list, we start by defining what the work actually is. The nature of that work never changes.
We make
The language and the look a brand needs to be read in its market. Words, images, and the places they will live.
We spread
We put the brand where people actually spend their time. We find the right people, read the response, and grow what works.
We prove
We decide on records, not on instinct. What worked and why becomes the basis for the next decision.
An operator, not an agency
We choose the brands we work with rather than taking every brief. We share responsibility for the execution rather than leaving advice behind. We are judged in the market, not in a report.
Now running
The brand we are
working with right now
We go into a small number of brands at a time.
Who we have worked with
Working with us
What we promise creators
and partners up front
A message from glyph is, in most cases, a collaboration proposal for a brand we operate. Here is the standard we hold ourselves to.
We ask clearly
What we are asking, why, and how far, is clear from the start. You should never have to ask us back.
No unverified claims
We never ask you to say something we cannot support. A creator's credibility is not ours to borrow.
We do what was agreed
Scope, rights, schedule and settlement are set in writing before we start. If something has to change, you hear it from us first.
To check that a message really came from glyph
Our official email domain is @glyphseoul.com. If a proposal reached you another way and you are unsure, write to contact@glyphseoul.com and we will confirm.
How we work
The methods change.
The standards do not.
Every brand and every market asks for something different. We design the method each time. Only three standards stay the same.
- 01
We move in weeks
Decide, execute, record, and repeat every week. After a week we can tell you exactly what changed.
- 02
AI-assisted, human-approved
AI researches, drafts and records. Judgement, relationships and responsibility stay with people. Everything that goes out carries the name of the person who approved it.
- 03
We separate promises from non-promises
What we can do and what we do not guarantee are stated apart before we start. We take responsibility for the execution rather than promising outcomes.
Contact
To start a conversation
Proposals, verification requests and brand enquiries all come to one address.
- CreatorsCollaboration proposals and terms
- PartnersProduction, distribution and media
- BrandsEntering and growing in Korea
For the business registration certificate or any other document you need to check us, ask by email.